As social media has become a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions. To get the most out of any influencer you may use, it’s crucial to build an influencer marketing strategy. These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out that 48% ran influencer campaigns with interest in using influencers on TikTok rising 325% in just one year according to The State of Influencer Marketing 2021 research. Social media has given normal people an opportunity to build their own brand through stimulating content and engagement. These new influencers are more relatable than traditional celebrities. After all, countries across the globe are using social media platforms in one form or another. And, since more people are joining social media networks every day, companies have realized they can leverage these platforms for marketing. Influencer Marketing Statistics Interest in influencer marketing has only grown, which means a lot of research has been conducted, producing interesting statistics. So let's take a look at some of the most eye-popping results of these studies. Here are 20 influencer marketing stats that will surprise you. 1. 70% of Teens Trust Influencers More than Traditional Celebrities It's extremely difficult for brands to build Photo Editing Services the same level of trust that influencers possess, but thanks to influencer marketing that trust can be transmitted to your brand. So much so that 4 in 10 Millennial subscribers say their favorite influencer understands them better than their friends. Another effect of influencer marketing is that brands don't have to waste resources promoting themselves, and instead use influencers to speak on their behalf and deliver the message they want people to hear and trust. 2. 86% of Women Use Social Media for Purchasing Advice This statistic should be important to any brand that either has women as their primary target audience or within their scope of ideal customers. It seems if you want to reach more women and get them to buy your product or service, you need to be present on social media and aware of the influencers they are interested in. And this behavior is growing, as 78% of women are active on social media with a preference for Snapchat and Instagram. When it comes to influencer marketing, over half of women made purchases due to influencer posts. The key to engaging this cohort through influencers is to be genuine and inspirational. 3. 49% of Consumers Depend on Influencer Recommendations This statistic demonstrates the growing importance of social media influencers for brands to connect with their audiences. Not only do 49% of consumers depend on influencer recommendations, 40% had purchased something after seeing it on Twitter, YouTube or Instagram. If consumers feel confident about an influencer's recommendation, they are more likely to make a purchase. Brands are able to piggyback on the trust of influencers. 4. TikTok has created a $1 billon Creator Fund to nurture influencers To encourage creators that dream of making a living from TikTok using their unique voice and creativity, the platform launched the TikTok Creator Fund in 2020. This fund requires creators to have up to 100,000 video views over a month to be eligible and is a reward to TikTokers for bringing joy to large audiences. The fund started at $200k and is expected to grow to $1bn in the U.S over the following three years. Their aim is to build an army of influencers that can make a living through brand partnerships, sponsorship and representation deals. Some of the first recipients of the fund were chef Matt Broussard, ‘Kombucha girl’ Brittany Tomlinson and prankster David Dobrik. 5. Influencer Marketing Campaigns Earn $5.78 for Every Dollar Spent The State of Influencer Marketing 2020 found that 66% of marketers plan to increase their influencer marketing budgets, this area of marketing is becoming the fastest-growing channel for brands, beating organic search, paid search and email marketing. In addition, businesses earn $5.78 for each dollar spent on influencers, with some seeing as much as $18. That's a significant return on investment and you can figure out your ROI using a social media calculator. In terms of influencer channels, Instagram and Twitter are cited as the most effective platforms.

Social video is a great way to showcase content in a highly engaging and lively format. Indeed, many social media users now expect brands to use videos to communicate with them. There is a vast number of videos available on social platforms. However, social videos can be grouped into several native content formats. 1. Explainers YouTube has evolved into something much more than a video-sharing platform. Not only is it the number one place to watch videos, it is also a search engine. People look to YouTube as an information source. Explainer videos can illuminate a subject based on the presenter’s opinion or understanding. These videos can help to simplify complex ideas or trends for users. Generally, explainer videos aim to clearly explain something to viewers. They provide information about specific subjects, and might also be designed to educate, inspire, and in some cases, shock viewers into action. The Our Changing Climate video channel makes good use of explainer videos to raise awareness about climate change. 9 Ideas for Social Media Videos 2. How To’s/Guides How To and Guide videos are like online tutorials. They are simple videos that describe how to use a product, how to create something, or how to do certain tasks. These types of videos - also known as walkthroughs - usually feature a presenter who can demonstrate exactly how to use a product or service, and can talk the viewer through some of the key features and benefits. The How-to playlist on the DMI YouTube channel is one of the most popular playlists. These types of videos are highly ranked in YouTube and Google, because they often contain popular keywords and phrases that customers are seeking. They can easily influence a user’s purchase decision if they are comprehensive and credible. 9 Ideas for Social Media Videos 3. Interview and Q&A Videos Interview and Q&A videos are a great way to engage your audience with insightful and exclusive content, and to help convey information about your industry and expertise. You could create videos in which you interview industry thought leaders and influencers, team members, or even customers. While you can prepare the questions yourself, you could keep your fans more engaged by collecting their questions. Make an announcement beforehand and gather their questions through social media. Then compile and vet those questions to see which ones would suit your topic or theme. Besides interviewing other people, you could have a solo Q&A session where you address your audience’s pressing questions, offering them value as well as showcasing your business expertise. This format is best suited to live video, as this allows you to connect with the audience more effectively in real time. 4. Behind the Scenes (BTS) You can give people a glimpse of what Philippines Photo Editor it’s like behind the scenes through authentic and engaging behind-the-scenes (BTS) videos. These videos are perfect for showcasing your company culture and giving recognition to the people behind your brand. They can help you humanize your brand, build trust, and strengthen your connection with the audience. You could provide your audience with office tours and take them backstage at an event you’re a part of. You could also show them your employees in action using a ‘day in the life’ theme, or even the process of how your products are manufactured. Microsoft used a series of BTS ‘day in the life’ videos to show how staff were working from home during the pandemic lockdown. 5. Challenges Challenge videos generally feature a participant recording themselves taking a popular challenge and then posting the content, asking others to try. Challenge videos have a good chance of going viral, particularly on a platform like the fastest growing social network of all time, TikTok. Dances, pranks, practical jokes, and tricks tend to spread quickly, especially when they use a popular dance track as audio or a trending hashtag. They are collaborative videos - and sometimes they have hilarious results. A great example of one of the original challenge formats used by a brand was the ice bucket challenge, which brought awareness to the ALS Association.