Aug 02, 2022
In General Discussions
ASICS was able to drive double-digit growth combining zero-party data with first-party data. The company paired together with both types of data – such as purchase information gathered on their site — to get a 360-degree view of customers across all DTC channels and platforms. This data also allows ASICS to deliver one-to-one content experiences for customers logged into the website or mobile app. And, the program has been remarkably successful. When the company launched OneASICS, membership and loyalty members accounted for less than 10% of all ASICS purchases. Today, that number is more than 50%. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. There are myriad ways to incentivise consumers to provide you with information about themselves, which you can then use across the business — whether it’s incorporating it into your ad models and direct marketing campaigns or informing what products or services you bring to market. What we know is that many customers are happy to share personal, zero-party data, when a brand offers something of real value in return. SheerID provides marketers a new approach where they can create an exchange by giving gated, personalised offers to consumer communities that share a core attribute, such as their life stage, profession, or other affiliations. Brands can identify and acquire consumer communities through instant verification from the largest set of authoritative zero-party data worldwide. The world’s biggest brands — including Amazon, Home Depot, Spotify, and T-Mobile — rely on SheerID as their identity marketing partner. Learn more from SheerID to see how identity marketing can help you gather and use zero-party data to optimise your customer acquisition and loyalty programs.Magnite’s James Brown on the future of privacy, personalisation, and programmatic I recently caught up with James Brown, who is Head of International for the sell-side advertising platform, Magnite. We discuss his role, the impact of new privacy measures, and the future of programmatic..