What is Storytelling, what does it consist of and how to use it in my digital strategy? Do you know what Storytelling is and how to apply it in your business? Historically, stories, tales or legends have formed an important part of our society. Through them, we seek to communicate ideas, feelings or opinions (of any kind) in a more original way to better connect with other people. And it is precisely for this reason that, in the field of business, Storytelling emerges, a more interesting and attractive way of doing marketing .
And that, if done well, can achieve more than surprising results. But, if you still don't know exactly what this term is or what it consists of, don't worry, because in this guide I'm going to explain everything you need to know about this technique in a simple way. And, also, how you can apply it creatively in your different Digital Marketing strategies . Thematic content menu What is Storytelling and what is it for? Types of Storytelling (According to Annette Simmons) 4 Traditional Types of Storytelling (Examples) Fundamental Characteristics of Storytelling How to do a Storytelling for my digital strategy? What is Storytelling and what is it for? The term “ Storytelling ”, which in Spanish would be translated as “ telling stories ”, is a Marketing technique that consists of connecting people with the message that you want to convey through a story. The goal is for them to internalize the message thanks to a story aimed at stimulating their senses and emotions.
In a certain way, it can be said that it is more an art than a technique , and it is widely used in advertising, due to its ability to influence the public, to connect with them and make them have a more attractive and strong impression of your brand, an impression that is generally positive. There are few techniques or strategies that manage to reach the feelings of the public as Storytelling does, the ability to make people feel strong emotions and, in turn, relate them to your brand or company simply cannot be underestimated. It's not hard to see the role people's emotions play when it comes to making a purchase. Many times we let ourselves be guided by our emotions, even when phone number databaseit comes to choosing between one brand and another. A fairly clear example is what happens with PlayStation and Xbox or even with brands like Pepsi-Cola and Coca-Cola... Who has not chosen one of them based on feelings towards these brands? This election has been clearly marked by how they have made us feel.
Maya Angelou said it well: " we tend to remember more easily how they made us feel, than what we have heard or what they have done ". For this reason, when we manage to connect with our clients on a more personal and emotional level, we are more likely to strengthen these clients, making them trust our brand more and more , and Storytelling is precisely a technique that is focused on achieving this. objective. Types of Storytelling (According to Annette Simmons) In a similar way to what happens with stories and stories in general, it could be said that there are different types of this sales technique , all depending on what you want to tell and how you want to tell it.
Each of these types has a purpose and a way to reach your target Online or Offline, so it is important that you know them; after all, it's not always the story, but how we tell it, that gets people excited. Storytelling professional and author Annette Simmons has described 6 different types of storytelling based on how a business wants to tell its story: 1. Who am I This particular type of story talks about what you stand for, who you are, where you come from and what your brand is. 2. What am I here for? Basically tell in a story what you want to do, what your goals are and what you hope to achieve with the help of your target audience .