When it comes to branded video content, personalization is virtually non-negotiable. Custom branded video production is the only way to guarantee that your video will be effective and engaging for your target audience with a video that doesn't seem intrusive. These effective branding efforts can increase brand awareness and recall misconceptions that product descriptions should describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits and not features. Why are good product descriptions important? Here is solid proof. Emarketer researched the importance of e-commerce product page elements for people shopping online.