Around the Spring Festival, Clubhouse suddenly became popular. Not only can an invitation code be sold abroad for $100, but also many people in China are following the trend, and many Internet manufacturers are also taking action one after another, competing to replicate this product model.
This time, we mainly discuss what Clubhouse has done better at the operational level. Although Clubhouse's gameplay may not be feasible in China, I believe that the experience summed up today can help you open up business ideas and empower your work.
The content of this sharing is mainly divided into four parts:
What kind of product is Clubhouse?
What are the products similar to Clubhouse in China? How is it going?
Why is Clubhouse popular?
Behind the explosion of Clubhouse, what are the operational ideas that can be used for reference?
1. What kind of product is Clubhouse?
Clubhouse is an instant voice chat social software that "doesn't see its face, only hear its voice". It was officially launched in April 2020, and the valuation of 100 million US dollars was obtained by 5,000 test users. Now the number of users has exceeded 5 million, and the valuation has risen to 1 billion.
The gameplay of Clubhouse is essentially composed of independent voice chat rooms. Users can choose to create a new room, or participate in an existing chat. There are three roles in a chat: Moderator, Speaker, and Listener. Users can choose to participate in Lianmai interaction, or they can just be listeners without speaking. It is especially important to note that the content in the Clubhouse room is real-time and cannot be saved.
The room is also divided into three modes, namely Open (public: for everyone), Social (social: only those who follow the administrator can enter), and Closed (private: enter through a directed invitation, others cannot see).
At present, Clubhouse is not fully open to all users, but adopts an invitation system. That is, after downloading the app, you cannot directly experience the product, and you need an invitation code issued by other users to complete the country email list registration. At present, Clubhouse only has an iOS version, and the Android system needs to install a virtual machine to experience the product.
The current active users on the platform are mainly Silicon Valley investment circles, product managers & operations, a few people in various industries who are willing to try early adopters, and traffic diverters who need traffic resources. Due to the adoption of the invitation system, the "low-intelligence" Internet crowd is basically excluded, so the communication atmosphere is relatively good.
At the beginning of February, due to Elon Musk and other big names and KOLs entering the platform one after another, the number of users has increased rapidly, and invitation codes were once very popular, and the price of invitation codes in the second-hand market exceeded 150 US dollars.