I was so happy when Litmus Builder came into my life. Builder is set up to manage the creation, use, and storage of all your snippets and templates to make scaling easier for teams. And their snippets are all housed in one place in the Design Library which is easily accessible right from Builder for your whole team to use. When combined with the email design system we have created at Litmus, we are able to create most emails in around 10 minutes. And for new or custom emails, the basic framework can be done in the same 10 minutes, allowing more time to code and test custom emails and keep up to date with ever-changing email clients. .
Do not believe me ? I made a video showing the creation of our recent product update email. Creating the entire email took just over 10 minutes using snippets, partials, and the Visual Editor in Litmus Builder. See how fast it took me for yourself (and find out what song I jammed to in the process): How to get organized to save time too “That's all well and good,” you say, “but how long did it take you to set up all those snippets, partials, and templates? I am Image Masking Service happy to inform you that it did not take long! I'll tell you how. main structure First, you need to create the main structure that you will use for each email. This is your company's standard CSS and skeleton code to which snippets and partials will be added. Chances are you probably already have a version of it somewhere.
Then you save it as a template for easy access. This boilerplate or starter template is the starting point for any personalized email you create that doesn't have a template already set up. Partials against extracts Next, decide what to create as a partial and what to create as an excerpt. At a basic level, partials and snippets are both reusable blocks of code that you'll put into the boilerplate as you create each email. They entered Litmus the same way, although snippets need a trigger word, while partials don't. The big difference is that partials won't be editable in code. So figure out which blocks you won't change much and do those partials. Here at Litmus, it's headers and footers. Everything else is snippets.