Saving your animation out of Adobe Animate as a GIF is easy and enjoyable. Just head to File > Export > Export Animated GIF. Reduce your file size Regardless of how you create your animated GIF, whether with Adobe Animate or otherwise, reducing your file size for emails is essential. There are a few things to consider to help you keep your animations as lean as possible. Compression Tools like Animate and Photoshop have limited compression options for GIFs; it is often better to use external software instead for compression. I recommend ImageOptim, which is free to download, or EZgif, a free online GIF optimization tool, to reduce your file size to its optimal weight.
Personally, I like to keep mine under 1 megabyte (MB), but the optimal file size will vary and depend on email load times which we'll discuss later in this blog post. Flat color Including photographs or gradients in your animation adds weight due to the amount of colors and shades they contain. A GIF can only contain 256 colors, compared to a JPEG which E-Commerce Photo Editing Service can include over 16 million, which often results in lower quality. It is therefore essential to keep things simple. Limited frames The shorter the animation, the better. Each frame your animation contains adds weight to the GIF. Since an animation really should be meant to complement your copy, it makes sense to limit how long your animation plays and encourage readers to descend into the email.
If you find your GIF is a bit too big after saving and compressing, you can delete the images using Photoshop or EZgif. Checking your animated GIF Now that you've completed your GIF, you may want to get some feedback or approval before placing it in your email. With a real-time collaboration tool like Litmus Proof, you can centralize everyone's feedback and approvals. GIF of proof Friendly Disclaimer: This is only available in Litmus Enterprise plans Implementing Animated GIFs in Emails Once you have your GIF ready to go, you can include it in your email the same way you would add any other image file: