We'll be the first to admit what we don't know about the industry or mistakenly admit to sending test emails to a few hundred thousand people. It's embarrassing and difficult to overcome, but in the long run, the mistakes we make as email marketers are opportunities for improvement. That's why we spent time discussing marketing confessions in our last webinar. Whether it's those acronyms you have to research every time, or that completely blank email you sent to 200,000 people, we've covered some of the biggest email marketing mistakes we've ever had. Seen (and committed ourselves).
Didn't get a chance to see it live? Check out the webinar recording below and read on for some participant confessions (as well as some resources to company mailing list help avoid similar situations). Confessions + q&a instead of the usual q&a, we thought we'd share some of the best confessions we've heard from attendees! Do any of these sound familiar? Somehow the dynamic name field was hardcoded with a single name and I sent the email to 100k… calling them all with the same name. It's the one we see all the time. While it might be tempting to hard code some data into an email to see what it will look like when you're testing, you should make sure to go back to your merge tags when uploading to your esp and mail. Or just get used to seeing these merge
Tags when creating and testing emails. Although they are ugly to look at in emails, this is the best way to ensure that the email will work as expected when you actually send it. I sent an email campaign without first getting formal approval from a client. Naturally, they were upset that the email was sent later and we had to do damage control. It happened to us too! But this only needed to happen once before it more clearly defined our review and approval process. It's also part of the reason we built litmus proof. We wanted a centralized review tool that allowed us to get stakeholder feedback and approvals faster than ever, and it saved us a lot of time. I haven't been able to convince my management team to do a big purge of